Loreal Hair Products Including Hair Thickening Products and Hair Products for Curly Hair
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Archive for March, 2011
Meridian Window Products
Positioning maps and their role in product or service development
What is the competitive advantage that a product or a service has over the competitors? What makes it distinguishable from competitor’s products or services? One way to identify competitors is through a perceptual mapping. In a perceptual map, products are compared based on how customers view a set of comparable products on quality and cost. The perceptual map is derived from customer data measuring similarities among brands. Customers are asked to rate each pair of brands on a scale from similar to very dissimilar, which help find out how a product stands in comparison to competitors and decide whether to confront, compete, coexist or cooperate with them.