Reasons behind popularity of product review websites
Product review websites provide a platform to the consumers to vent their opinion regarding products they have used. The sites allow everyone irrespective of his age or profession to writer reviews on various products available in market. One can write his views on FMCG, electric items, electronic devices, automobile, medicines, packaged food and on any other product he has used. Positive reviews are counted as a vote for the product; however, negative reviews are considered bad publicity. Manufacturers keep a close watch over the review websites to see how consumers rate their products. It gives them a clear picture about how their products are performing and if the products need any improvement.